The dove campaign for real beauty is a worldwide marketing campaign launched by unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play the aim of the campaign is to celebrate the natural physical variation embodied by all women.
Table of contents topic page executive summary 1 problem statement 2 situation analysis: objectives and goals, background, market and external environment analysis 2 situation analysis: competition analysis 3 situation analysis: swot analysis 4 situation analysis: segmentation. This year marks ten years since dove launched its revolutionary “campaign for real beauty” dove was looking for a way to revive its brand, so they had its pr company, edelman, conduct a study involving more than 3,000 women in 10 different countries to learn about women's priorities and interests.
The agency's like a girl campaign landed the shop and client p&g in the #2 spots on the agency and brand lists, respectively it all started with a swot analysis leo burnett cco and ceo how do you defend the campaign when skeptics liken the work to that of dove's “real beauty” movement. Dove stp segment personal health care – soap , hair care & deodrants target group targets women of all ages from the urban households positioning dove is committed to help all women realise their personal beauty potential by creating products that deliver real care dove swot analysis strengths 1 dove. The dove real beauty sketches campaign video was released online on april 14, 2013 the timeframe for analyzing the dove real beauty sketches campaign is from february 2013 to june 2014 this timeframe was chosen because it permits analysis of the company before the launch of the campaign.
Ever since dove began the real beauty campaign more than a decade ago (you may remember the beauty evolution video which was viral before viral was even a thing) they've been using their social media not just to sell and advertise product, but to change the way our society talks about beauty, thus.
Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents swot analysis the swot (strength , weakness, opportunity and threat) analysis is a useful tool for an industry marketing strategy dove campaign for real beauty, including evolution dove's.
Kerstin dunleavy, brand manager for unilever's dove line, needs to create a marketing plan to roll out the second phase of the successful re-launch and bring it to the next level unilever needs to keep a close eye on the competition that may try to imitate dove's success by creating similar campaigns and.