How brand equity can be viewed both as an intangible or tangible asset andor liability

Recommended citation wasserman, brooke, valuation of intangible assets: should brand equity be accounted for on the balance sheet by the brand minus any costs of acquiring and owning the brand, so brand value equals tangible nike's brand acts as both an asset and liability on the one.

Brand equity helps increase sales, profits and influence we look at what it means and how you can measure, manage and maximise the value of your brand.

Learn about the difference between brand equity vs brand value, as well as how your organization can measure these two key indicators of success the tangible and intangible assets are identified and the relative role of the brand is subjectively estimated by a group of knowledgeable people, taking.

How brand equity can be viewed both as an intangible or tangible asset andor liability

Intangible assets add to a company's possible future worth and can be much more valuable than its tangible assets brand equity is considered to be an intangible asset because the value of a brand is not a physical asset and is ultimately determined by consumers' perception of the brand a brand's equity.

How brand equity can be viewed both as an intangible or tangible asset andor liability
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