Head of marketing carrefour singapore pte ltd august 2008 – january 2013 (4 years 6 months) role: member of the executive committee & report to regional director - mr stephane coum from france key responsibilities: develop and implement marketing & business strategy to meet volume, profit and share. Contrast to wal-mart's internationalization strategy, carrefour expands to foreign markets faster and more flexible than their on the other hand, carrefour initiated the idea of “hyper-market” in 1959 that stressed mass-sales, low then she penetrated in singapore in 1997, indonesia in 1998 and japan in 2001 where. He has been serving carrefour for over 10 years and was appointed regional director for carrefour singapore in february 2005 i'm a frequent customer at carrefour, but all i know about carrefour as a company that it was originally from france, a market leader in indonesia hypermarket, and is going. Introduction in november 2012, france-based carrefour sa (carrefour), the second largest retailer in the world and the pioneer of the hypermarket concept in singapore, closed down its two megastores in suntec and plaza singapura, marking carrefour's exit from the singapore retail market according to. Retail execution at giant hypermarket, tampines, singapore see how giant hypermarket creates excitement for bargain hunters with vending machines, a creative marketing campaign and thematic deals read more. Familiar to the global retailer to be successful in this way,gielens and dekimpe's study provides answers to two questions: what is the criterion for selecting the market when expanding internationally and what does it take to succeed in a foreign market in this chapter, we focus on the top three global retailers- carrefour. In china, carrefour has spent years trying to fix its business, and it is still making a loss in the country amid fierce competition from local players and a buoyant online market chinese deal, job cuts in response, carrefour announced a preliminary deal with internet giant tencent and local retailer.
The students of the essec fast moving consumer goods chair presented their best work on tomorrow's consumption at the closing ceremony of the carrefour danone course in paris alexandre bompard, chairman and chief executive officer of carrefour group, and emmanuel faber, chairman and. Agreement on which strategies work best in markets differentiated by culture and market development is thus central to a supermarket retail structure that will singapore's high consumer incomes and westernised outlook have proved attractive to major international grocery chains, with carrefour. Throughout the world, the rollout of the carrefour brand at supermarkets has been an unqualified success the champion and norte stores that became carrefour express or carrefour bairro in 2007 in spain, argentina and brazil all saw sales climb in 2008 in france, champion became carrefour market after six months. Carrefour poland is an omnichannel retail chain, which in poland gives its name to nearly 900 stores in 5 formats: hypermarkets, supermarkets, convenience and throughout the year, carrefour offers the widest and most diverse selection of products on the market, including among others, premium, ecological, polish and.
In singapore, carrefour employs about 400 people in its two hypermarkets in this nation, it has a market share of less than 2 per cent and sales below eur 100 million so far, the french company, which is the world's second largest retailer after wal-mart, did not communicate how much closing the. Singapore, 28 july, 2010 --- he is amongst the top 50 leaders in a major french hypermarket chain store of half a million associates he leads more than 25,000 associates with sales exceeding sgd$2 billion from a management trainee to one of the top posts in carrefour, shafie shamsudin's excellent corporate.
French retailer carrefour will shut down its two stores in singapore before the year is up the company says its two large stores at suntec city and plaza singapura and its growth opportunities in the city state are insufficient to allow the company to reach a leadership position in the medium or long term. The capitalland mall in singapore is installing a philips vlc based indoor positioning system users are required to install an app zumtobel joined forces with eleclerc langon, a hypermarket in france, to launch an indoor positioning, smart parking and mobile push marketing app the existing lighting.
Tesco has carved out market share in south korea and malaysia, but it failed to establish a presence in france or taiwan germany's metro took off in poland and romania, but its forays into the uk and denmark ended in failure carrefour has exited several markets in europe—including austria, the czech republic.
France carrefour's management and trade unions have signed two majority agreements about the social support to be provided under its transformation plan 04/16/2018. Carrefour was one of the first into china, where it is still market leader with 424 stores it also has a large business in taiwan and indonesia – mr olofsson described the latter at may's annual meeting as “very promising” the remaining three countries – malaysia, thailand and singapore – had total sales. Russia – carrefour entered russian market in the summer of 2009 in october 2009, only a month after it opened its second hypermarket in the country, carrefour announced it was exiting russia singapore – in 2012, carrefour's stores were primarily replaced by giant hyper (suntec city) and cold storage slovakia – in. Its 44 stores in thailand, 23 in malaysia and two in singapore are for sale, with a second round of bidding now under way potential buyers another factor in tesco's success in south-east asia was its choice of local partners, says kelvin chan of euromonitor, a market-research firm in thailand, tesco.